START
TRADING
DIFFERENTLY

Register your interest in listing with Autotrader Group

Looking for the consumer website? Visit autotrader.com.au

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The Autotrader Group Overview

WHAT'S STOPPING YOU?

3.11 million monthly unique audience1

1.9M of our unique audience does not visit Carsales in that month2

Low Monthly Subscription Fee

You asked, we listened.

One Account Manager

Always know who you are talking to.

One Bill

No reconciling across
multiple platforms.

One Report

Get all your info in one place,
no back and forth across the three platforms.

IT'S TIME TO START SEEING OTHER PEOPLE.

The Autotrader Group has created a unique and powerful ecosystem that leverages CarsGuide’s editorial leadership, Gumtree’s large and vibrant shopping audience with Autotrader’s sophisticated automotive buying tools.

Where car buyers go to
research.

Learn More

Features and tools to help deliver ready-to-buy auto intenders.

Learn More

A vibrant marketplace connecting dealers and buyers.

Learn More

Carsguide
  • The leading Australian Automotive editorial website0. Get all your info in one place, no back and forth across the three platforms.
  • 1/3 of used car buyers started not knowing if they were going to buy a new or used vehicle.**
  • 59% longer time in classifieds*** Traffic from CarsGuide editorial into classifieds spends longer than traffic from elsewhere***
Autotrader
  • Kelley Blue Book® Price Advisor Get all your info in one place, no back and forth across the three platforms.
  • Dealership ratings on Google Providing information on your reputation
  • Autorecord Helping to give consumers confidence to buy
Gumtree Cars
  • $20,000+* 41% of dealer inventory over $20k* in January
  • 30,922** Average dealer phone/email leads each month
  • 13,405,710** Average dealer listing views each month
  • 77,097** Average monthly car buyer connections to dealers. That equals 2,500 per day!

Traction

Find all our updates in here

Issue 4. 2020

Read our fourth issue of Traction.

Get Traction

Issue 5. Q4 2020

Read our fifth issue of Traction.

Get Traction

Issue 6. Q1 2021

Read our sixth issue of Traction.

Get Traction

Issue 7. Q4 2021

Read our seventh issue of Traction.

Get Traction

WE’RE A BIG DEAL
WITH DEALERS

Yes, good value plus we like that the customer knows where we are located.
4/5 stars
Roy Palmer, General Manager
Apex Motor Auction
Pub. Dec 9, 2021. TVID: A13-20D-893
My current ratio of leads compared with Carsales makes it a no brainer.
Tom Wright, Dealer Principal
Tuguncars
Pub. Dec 9, 2021, TVID: 7AF-2BE-690
Yes, would recommend to customers as they can access more dealership information, potentially giving them more confidence in purchasing.
Sales Manager
Medium Sized Dealership
Pub. Nov 18, 2021, TVID: A2F-381-C8D
It's one of our main sources of enquiry.
General Manager
Small Business Retail Company
4.5/5 stars
Pub. Dec 9, 2021, TVID: 272-A49-D76

OUR PLATFORM IS MADE FOR CONSUMERS

For both buyers and intenders, visiting in person was the most important method of contact. The following are excerpts from our Engage research.

BUYERS

Visiting dealerships
73%
19%
Phone
38%
35%
Email
20%
35%
Text
9%
27%
Chat
6%
22%
Very important
Important

INTENDERS

Visiting dealerships
71%
21%
Phone
38%
39%
Email
28%
38%
Text
10%
27%
Chat
6%
24%
Very important
Important

UNDERSTAND WHAT CONSUMERS WANT

Our research revealed for both buyers and intenders it’s important to understand what information they want, how they want to connect with you and how they feel about handing over their contact details.

Contact your Autotrader Group Account Manager for the full report.

65% want to see your location.1

Only 16% (net) prefer to leave their details for a dealer to contact them.2

70% prefer to drop in. 75% worry about being hassled.3

walk-ins convert at almost twice the rate of phone or email leads 30% walk-ins /
17% email/phone.4

WHY WE'RE SMARTER

  • Know exactly what your bill
    will be each month

    Fee certainty with subscription fee structure.
  • Buyers connect with you
    however they want

    SMS, phone, email and walk-in leads.
  • Make your dealership
    standout from competitors

    Multiple locations promoting
    your dealership.
  • No more ‘where are you’ leads
    More transparency with business
    location information, opening hours,
    address and contact details.
  • Monitor metrics from
    three sites in one location

    Autotrader Group makes it easy for
    dealers, with Dealer Central, a single
    platform where you can control all your
    listings at a click of a button.

FEATURE PACKED PLANS

  • No set up fees
  • No annual fees
  • We don't charge per lead
  • No re-listing fees
Where your stock will be displayed
Search results page visibility
Bump up
Fortnightly
Wider ad format
3 Images on search results page
Priority Top Ad with broader radius
Vehicle page visibility
Photos Up to 40 Up to 40 Up to 40
Link to website
'More from this seller' feature
Videos
Own the ad space on your vehicle page
Dealership branding
Dealer Page
Link to website on Dealer Page
'Book a service' button on Dealer page
No 3rd party ads on Dealer page
Facebook and Twitter posts
YouTube and Instagram posts
Dealer financing
Financing leads
Tools & Reporting
Call tracking
Price Advisor
AutoRecord
Where your stock will be displayed
Search results page visibility
Bump up
Weekly
Wider ad format
3 Images on search results page
Priority Top Ad with broader radius
Vehicle page visibility
Photos Up to 40 Up to 40 Up to 40
Link to website
'More from this seller' feature
Videos
Own the ad space on your vehicle page
Dealership branding
Dealer Page
Link to website on Dealer Page
'Book a service' button on Dealer Page
No 3rd party ads on Dealer Page
Facebook and Twitter posts
YouTube and Instagram posts
Dealer financing
Financing leads
Tools & Reporting
Call tracking
Price Advisor
AutoRecord
Where your stock will be displayed
Search results page visibility
Bump up
2x Weekly
Wider ad format
3 Images on search results page
Priority Top Ad with broader radius
Vehicle page visibility
Photos Up to 40 Up to 40 Up to 40
Link to website
'More from this seller' feature
Videos
Own the ad space on your vehicle page
Dealership branding
Dealer Page
Link to website on Dealer Page
'Book a service' button on Dealer Page
No 3rd party ads on Dealer Page
Facebook and Twitter posts
Youtube and Instagram posts
Dealer financing
Financing leads
Tools & Reporting
Call tracking
Price Advisor
AutoRecord

GET EVEN MORE VALUE

Relist as many times
as you like, free of charge

as long as you don’t exceed the number of listings in your package.

Economy
Essential
Elevated
Used Cars
(listings)
Monthly $
per listing
Total
monthly fee
Monthly $
per listing
Total
monthly fee
Monthly $
per listing
Total
monthly fee
Up to 10 $58 $580 $69 $690 $126 $1,260
Up to 20 $47 $940 $59 $1,180 $94 $1,880
Up to 30 $42 $1,260 $52 $1,560 $78 $2,340
Up to 45 $38 $1,710 $48 $2,160 $71 $3,195
Up to 60 $36 $2,160 $45 $2,700 $67 $4,020
Up to 80 $34 $2,720 $42 $3,360 $62 $4,960
Up to 100 $32 $3,200 $40 $4,000 $59 $5,900
Up to 130 $30 $3,900 $38 $4,940 $56 $7,280
Up to 160 $28 $4,480 $36 $5,760 $52 $8,320

Contact your Key Account Manager for larger tiers and pricing. All prices exclude GST.

Pricing

Introducing Dealer Central

Dealer Central is designed with the dealer in mind, it’s your efficient, simple and smart solution to manage your vehicles on Autotrader Group.

Inventory

View and manage all your active listings on one easy dashboard.

Performance Data

Access real-time
performance data at a glance.

Add Vehicle

Create effective
vehicle listings fast.

Start Trading Differently / Autotrader Group

WHY DEALERS ARE RECOMMENDING US

89% of surveyed Autotrader Group dealerships agree their customers prefer to see their dealership details like address and opening hours in their marketing.
Source: TechValidate survey of 97 users of Autotrader Group
Pub. Jan 31, 2022. TVID: 910-24D-43E
71% of Autotrader Group dealerships surveyed agreed that walk-ins from Autotrader Group were an important part of their sales strategy.
Source: TechValidate survey of 98 users of Autotrader Group
Pub. Dec 9, 2021. TVID: 1F1-1FF-A1B
47% of Autotrader Group dealerships surveyed reported that Autotrader Group helped their organisation reduce their reliance on other platforms.
Source: TechValidate survey of 95 users of Autotrader Group
Pub. Dec 9, 2021. TVID: 8BA-71A-56D

Our smart & friendly team are here to help

To talk about how we can work together, contact our customer service team on 1300 137 304 or support@autotradergroup.com.au