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ONE MONTHLY FEE.

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The Autotrader Group Overview

WHAT'S STOPPING YOU?

3.08 million monthly unique audience1

1.9M of our unique audience does not visit Carsales in that month2

Low Monthly Subscription Fee

You asked, we listened.

One Account Manager

Always know who you are talking to.

One Bill

No reconciling across
multiple platforms.

One Report

Get all your info in one place,
no back and forth across the three platforms.

IT'S TIME TO START SEEING OTHER PEOPLE.

The Autotrader Group has created a unique and powerful ecosystem that leverages CarsGuide’s editorial leadership, Gumtree’s large and vibrant shopping audience with Autotrader’s sophisticated automotive buying tools.

Where car buyers go to
research.

Learn More

Features and tools to help deliver ready-to-buy auto intenders.

Learn More

A vibrant marketplace connecting dealers and buyers.

Learn More

Enquire Now
Carsguide
  • The leading Australian Automotive editorial website0. Get all your info in one place, no back and forth across the three platforms.
  • 1/3 of used car buyers started not knowing if they were going to buy a new or used vehicle.**
  • 59% longer time in classifieds*** Traffic from CarsGuide editorial into classifieds spends longer than traffic from elsewhere***

**Commissioned by Autotrader Group, independent consumer research agency, F22 Market Research, surveyed 1,000 Australians between 21 September - October 2021 via an online quantitative survey. | ***CarsGuide internal data, Q4 2021. º Nielsen Digital Content Ratings (Monthly) Tagged September 2020 to December 2021 text, P18+, PC, Smartphones & Tablet

Autotrader
  • Kelley Blue Book® Price Advisor Get all your info in one place, no back and forth across the three platforms.
  • Dealership ratings on Google Providing information on your reputation
  • Autorecord Helping to give consumers confidence to buy
Gumtree Cars
  • $20,000+* 41% of dealer inventory over $20k* in January
  • 30,922** Average dealer phone/email leads each month
  • 13,405,710** Average dealer listing views each month
  • 77,097** Average monthly car buyer connections to dealers. That equals 2,500 per day!

*Source: Gumtree Cars Internal data, January 2022 | **Gumtree Cars Internal data, January-December 2021

WE’RE A BIG DEAL
WITH DEALERS

Yes, good value plus we like that the customer knows where we are located.
4/5 stars
Roy Palmer, General Manager
Apex Motor Auction
Pub. Dec 9, 2021. TVID: A13-20D-893
My current ratio of leads compared with Carsales makes it a no brainer.
Tom Wright, Dealer Principal
Tuguncars
Pub. Dec 9, 2021, TVID: 7AF-2BE-690
Yes, would recommend to customers as they can access more dealership information, potentially giving them more confidence in purchasing.
Sales Manager
Medium Sized Dealership
Pub. Nov 18, 2021, TVID: A2F-381-C8D
It's one of our main sources of enquiry.
General Manager
Small Business Retail Company
4.5/5 stars
Pub. Dec 9, 2021, TVID: 272-A49-D76

UNDERSTAND WHAT CONSUMERS WANT

Our research revealed for both buyers and intenders it’s important to understand what information they want, how they want to connect with you and how they feel about handing over their contact details.

Contact your Autotrader Group Account Manager for the full report.

65% want to see your location.1

Only 16% (net) prefer to leave their details for a dealer to contact them.2

70% prefer to drop in. 75% worry about being hassled.3

walk-ins convert at almost twice the rate of phone or email leads 30% walk-ins /
17% email/phone.4

Commissioned by Autotrader Group, independent consumer research agency, F22 Market Research, surveyed 1,000 Australians between
21 September - October 2021 via an online quantitive survey.

WHY WE'RE SMARTER

  • Know exactly what your bill
    will be each month
    Fee certainty with subscription fee structure.
  • Buyers connect with you
    however they want
    SMS, phone, email and walk-in leads.
  • Make your dealership
    standout from competitors
    Multiple locations promoting
    your dealership.
  • No more ‘where are you’ leads
    More transparency with business
    location information, opening hours,
    address and contact details.
  • Monitor metrics from
    three sites in one location
    Autotrader Group makes it easy for
    dealers, with Dealer Central, a single
    platform where you can control all your
    listings at a click of a button.

FEATURE PACKED PLANS

  • No set up fees
  • No annual fees
  • We don't charge per lead
  • No re-listing fees
Economy
Essential
Elevated
Where your stock will be displayed
Search results page visibility
Bump up
Fortnightly
Wider list view ad format
3 images on web search results page
Priority Top Ad with broader radius
Vehicle page visibility
Photos Up to 40 Up to 40 Up to 40
Link to website
'More from this seller' feature
Own the ad space on your vehicle page
Dealership branding
Dealer Page
Link to website on Dealer Page
'Book a service' button on Dealer page
No 3rd party ads on Dealer page
Facebook and Twitter Links
YouTube and Instagram Links
Dealer financing
Financing leads
Tools & Reporting
Call tracking
Price Advisor
AutoRecord
Where your stock will be displayed
Search results page visibility
Bump up
Weekly
Wider list view ad format
3 images on web search results page
Priority Top Ad with broader radius
Vehicle page visibility
Photos Up to 40 Up to 40 Up to 40
Link to website
'More from this seller' feature
Own the ad space on your vehicle page
Dealership branding
Dealer Page
Link to website on Dealer Page
'Book a service' button on Dealer Page
No 3rd party ads on Dealer Page
Facebook and Twitter Links
YouTube and Instagram Links
Dealer financing
Financing leads
Tools & Reporting
Call tracking
Price Advisor
AutoRecord
Where your stock will be displayed
Search results page visibility
Bump up
2x Weekly
Wider list view ad format
3 images on web search results page
Priority Top Ad with broader radius
Vehicle page visibility
Photos Up to 40 Up to 40 Up to 40
Link to website
'More from this seller' feature
Own the ad space on your vehicle page
Dealership branding
Dealer Page
Link to website on Dealer Page
'Book a service' button on Dealer Page
No 3rd party ads on Dealer Page
Facebook and Twitter posts
Youtube and Instagram posts
Dealer financing
Financing leads
Tools & Reporting
Call tracking
Price Advisor
AutoRecord

GET EVEN MORE VALUE

Relist as many times
as you like, free of charge

as long as you don’t exceed the number of listings in your package.

Economy
Essential
Elevated
Used Cars
(listings)		 Monthly $
per listing slot		 Total
monthly fee		 Overage
fee		 Monthly $
per listing slot		 Total
monthly fee		 Overage
fee		 Monthly $
per listing slot		 Total
monthly fee		 Overage
fee
Up to 10 $63.80 $638 $82.94 $75.90 $759 $98.67 $138.60 $1,386 $180.18
Up to 20 $51.70 $1,034 $67.21 $64.90 $1,298 $84.37 $103.40 $2,068 $134.42
Up to 30 $46.20 $1,386 $60.06 $57.20 $1,716 $74.36 $85.80 $2,574 $111.54
Up to 45 $41.80 $1,881 $54.34 $52.80 $2,376 $68.64 $78.10 $3,515 $101.53
Up to 60 $39.60 $2,376 $51.48 $49.50 $2,970 $64.35 $73.70 $4,422 $95.81
Up to 80 $37.40 $2,992 $48.62 $46.20 $3,696 $60.06 $68.20 $5,456 $88.66
Up to 100 $35.20 $3,520 $45.76 $44 $4,400 $57.20 $64.90 $6,490 $84.37
Up to 130 $33 $4,290 $42.90 $41.80 $5,434 $54.34 $61.60 $8,008 $80.08
Up to 160 $30.80 $4,928 $40.04 $39.60 $6,336 $51.48 $57.20 $9,152 $74.36
Up to 200 $28.60 $5,720 $37.18 $37.40 $7,480 $48.62 $53.90 $10,780 $70.07
Up to 300 $26.40 $7,920 $34.32 $34.10 $10,230 $44.33 $49.50 $14,850 $64.35
Up to 400 $24.20 $9,680 $31.46 $31.90 $12,760 $41.47 $46.20 $18,480 $60.06
Up to 500 $23.10 $11,550 $30.03 $29.70 $14,850 $38.61 $44.00 $22,000 $57.20
Up to 750 $20.90 $15,675 $27.17 $27.50 $20,625 $35.75 $40.70 $30,525 $52.91
Up to 1000 $19.80 $19,800 $25.74 $25.30 $25,300 $32.89 $38.50 $38,500 $50.05
Up to 1500 $18.70 $28,050 $24.31 $23.10 $34,650 $30.03 $36.30 $54,450 $47.19
Up to 2000 $17.60 $35,200 $22.88 $22.00 $44,000 $28.60 $34.10 $68,200 $44.33
Up to 2500 $17.60 $44,000 $22.88 $22.00 $55,000 $28.60 $34.10 $85,250 $44.33
Up to 3000 $17.60 $52,800 $22.88 $22.00 $66,000 $28.60 $34.10 $102,300 $44.33
Up to 3500 $17.60 $61,600 $22.88 $22.00 $77,000 $28.60 $34.10 $119,350 $44.33
Up to 4000 $17.60 $70,400 $22.88 $22.00 $88,000 $28.60 $34.10 $136,400 $44.33
Up to 4500 $17.60 $79,200 $22.88 $22.00 $99,000 $28.60 $34.10 $153,450 $44.33
Up to 5000 $17.60 $88,000 $22.88 $22.00 $110,000 $28.60 $34.10 $170,500 $44.33
Up to 5500 $17.60 $96,800 $22.88 $22.00 $121,000 $28.60 $34.10 $187,550 $44.33
Up to 6000 $17.60 $105,600 $22.88 $22.00 $132,000 $28.60 $34.10 $204,600 $44.33
Up to 6500 $17.60 $114,400 $22.88 $22.00 $143,000 $28.60 $34.10 $221,650 $44.33
Up to 7000 $17.60 $123,200 $22.88 $22.00 $154,000 $28.60 $34.10 $238,700 $44.33
Up to 7500 $17.60 $132,000 $22.88 $22.00 $165,000 $28.60 $34.10 $255,750 $44.33
Up to 8000 $17.60 $140,800 $22.88 $22.00 $176,000 $28.60 $34.10 $272,800 $44.33
Up to 8500 $17.60 $149,600 $22.88 $22.00 $187,000 $28.60 $34.10 $289,850 $44.33
Up to 9000 $17.60 $158,400 $22.88 $22.00 $198,000 $28.60 $34.10 $306,900 $44.33
Up to 9500 $17.60 $167,200 $22.88 $22.00 $209,000 $28.60 $34.10 $323,950 $44.33
Up to 10000 $17.60 $176,000 $22.88 $22.00 $220,000 $28.60 $34.10 $341,000 $44.33
More
Economy
Essential
Elevated
New Cars
(listings)		 Monthly $
per listing slot		 Total
monthly fee		 Overage
fee		 Monthly $
per listing slot		 Total
monthly fee		 Overage
fee		 Monthly $
per listing slot		 Total
monthly fee		 Overage
fee
Up to 10 $22.00 $220 $82.94 $26.40 $264 $98.67 $48.40 $484 $180.18
Up to 20 $18.15 $363 $67.21 $23.10 $462 $84.37 $36.30 $726 $134.42
Up to 30 $16.50 $495 $60.06 $19.80 $594 $74.36 $29.70 $891 $111.54
Up to 45 $14.86 $668.80 $54.34 $18.70 $841.50 $68.64 $27.50 $1,237.50 $101.53
Up to 60 $14.30 $858 $51.48 $17.60 $1,056 $64.35 $25.30 $1,518 $95.81
Up to 80 $13.20 $1,056 $48.62 $16.50 $1,320 $60.06 $24.20 $1,936 $88.66
Up to 100 $12.65 $1,265 $45.76 $15.40 $1,540 $57.20 $23.10 $2,310 $84.37
Up to 130 $12.10 $1,573 $42.90 $14.85 $1,930.50 $54.34 $22.00 $2,860 $80.08
Up to 160 $11.00 $1,760 $40.04 $14.30 $2,288 $51.48 $19.80 $3,168 $74.36
Up to 200 $9.90 $1,980 $37.18 $13.20 $2,640 $48.62 $18.70 $3,740 $70.07
Up to 300 $9.35 $2,805 $34.32 $12.10 $3,630 $44.33 $17.60 $5,280 $64.35
Up to 400 $8.80 $3,520 $31.46 $11.00 $4,400 $41.47 $16.50 $6,600 $60.06
Up to 500 $8.25 $4,125 $30.03 $10.45 $5,225 $38.61 $15.40 $7,700 $57.20
Up to 750 $7.70 $5,775 $27.17 $9.90 $7,425 $35.75 $14.30 $10,725 $52.91
Up to 1000 $7.15 $7,150 $25.74 $8.80 $8,800 $32.89 $13.75 $13,750 $50.05
Up to 1500 $6.60 $9,900 $24.31 $8.25 $12,375 $30.03 $13.20 $19,800 $47.19
Up to 2000 $6.05 $12,100 $22.88 $7.70 $15,400 $28.60 $12.10 $24,200 $44.33
Up to 2500 $6.05 $15,125 $22.88 $7.70 $19,250 $28.60 $12.10 $30,250 $44.33
Up to 3000 $6.05 $18,150 $22.88 $7.70 $23,100 $28.60 $12.10 $36,300 $44.33
Up to 3500 $6.05 $21,175 $22.88 $7.70 $26,950 $28.60 $12.10 $42,350 $44.33
More



Gumtree Cars Additional Features
Homepage gallery $59.00 per week
Top Ad $35.00 per week
Urgent $12.99 per week
Highlight $5.99 per week
Bump up $6.30
Price Drop $2.99
Plus Ad Type Upgrade $35.00 lasts for 45 days
Premium Ad Type Upgrade $60.00 lasts for 45 days
CarsGuide and Autotrader Enhanced Listings
7 pack $328.90 per month
10 pack $438.90 per month
20 pack $768.90 per month

Contact your Key Account Manager for larger tiers and pricing. All prices exclude GST.

Enquire Now

Pricing

Introducing Dealer Central

Dealer Central is designed with the dealer in mind, it’s your efficient, simple and smart solution to manage your vehicles on Autotrader Group.

Inventory

View and manage all your active listings on one easy dashboard.

Performance Data

Access real-time
performance data at a glance.

Add Vehicle

Create effective
vehicle listings fast.

Download our Dealer Central Guides below.

Start Trading Differently / Autotrader Group

WHY DEALERS ARE RECOMMENDING US

89% of surveyed Autotrader Group dealerships agree their customers prefer to see their dealership details like address and opening hours in their marketing.
Source: TechValidate survey of 97 users of Autotrader Group
Pub. Jan 31, 2022. TVID: 910-24D-43E
71% of Autotrader Group dealerships surveyed agreed that walk-ins from Autotrader Group were an important part of their sales strategy.
Source: TechValidate survey of 98 users of Autotrader Group
Pub. Dec 9, 2021. TVID: 1F1-1FF-A1B
47% of Autotrader Group dealerships surveyed reported that Autotrader Group helped their organisation reduce their reliance on other platforms.
Source: TechValidate survey of 95 users of Autotrader Group
Pub. Dec 9, 2021. TVID: 8BA-71A-56D

Our smart & friendly team are here to help

To talk about how we can work together, contact our customer service team on 1300 137 304 or support@autotradergroup.com.au