Creative Assets

Standard Banner Ad Formats

Ad Format Dimensions
(PX)
File Type Max File Size
(Static)
Max File Size (HTML5)
Half Page 300x600 HTML5, GIF, JPG, PNG 120 120 KB + 100 KB (Shared Library Files)
MREC 300x250 HTML5, GIF, JPG, PNG 120 120 KB + 100 KB (Shared Library Files)
Leaderboard 728x90 HTML5, GIF, JPG, PNG 120 120 KB + 100 KB (Shared Library Files)
Mobile Banner 300x50 HTML5, GIF, JPG, PNG 120 120 KB + 100 KB (Shared Library Files)
Ad Format Half Page
Dimensions (PX) 300x600
File Type HTML5, GIF, JPG. PNG
Max File Size (KB) 120
Max File Size (HTML5) 120 KB + 100 KB (Shared Library Files)
Ad Format MREC
Dimensions (PX) 300x250
File Type HTML5, GIF, JPG. PNG
Max File Size (KB) 120
Max File Size (HTML5) 120 KB + 100 KB (Shared Library Files)
Ad Format Leaderboard
Dimensions (PX) 728x90
File Type HTML5, GIF, JPG. PNG
Max File Size (KB) 120
Max File Size (HTML5) 120 KB + 100 KB (Shared Library Files)
Ad Format Mobile Banner
Dimensions (PX) 300x50
File Type HTML5, GIF, JPG. PNG
Max File Size (KB) 120
Max File Size (HTML5) 120 KB + 100 KB (Shared Library Files)
Desktop ad sizes: 728x90, 300x600 / 300x250
Mobile ad sizes 300x250 / 300x50
App ad size 300x250

Deliverables

Option 1: Static

  • File type: GIF, JPG, PNG
  • Animated GIF is allowed, but please ensure that rotation is set as looping
  • All Standard Banner Ad Formats specifications must be adhered to
  • Click through URL must be provided

Option 2: HTML5

  • File type: zip containing all required components such as HTML5, Javascript, CSS and images
  • Creative must be built to DoubleClick Studio specifications
  • A click tag must be inserted
  • Please also supply backup images

Our smart & friendly team are here to help

To talk about how we can work together, contact the Account Manager for your state, or our customer service team at support@autotradergroup.com.au.